Fliq aims to challenge expensive traditional college counselling by providing tailored AI assisted suggestions for universities for potential applicants based on the factors they are looking for in an university. Fliq provides information about the university, the campus, scholarship opportunities, finance management and more so that the student can make an informed decision.

Fliq is primarily targeted for a user base in India, consisting of students in their late teenage years who have just finished high school and are looking to apply for universities.